Creativity in the Age of AI: Who Owns the Idea?

When AI generates a headline, a campaign concept, or even a full ad, who owns the creativity? The marketer who prompted it? The brand using it? Or the algorithm itself?

Beyond legal ownership, this question strikes at the heart of marketing: what does creativity mean when machines can create?

Here’s the reality: AI is great at remixing, scaling, and pattern-spotting. But true creativity — the kind that moves people — comes from empathy, experience, and emotion. Those are uniquely human.

The future belongs to marketers who use AI not to replace their ideas, but to expand the creative frontier. Think of AI as your brainstorming partner, not your competitor.

AIMarcon will showcase campaigns where human creativity + AI horsepower led to breakthroughs that neither could have achieved alone.