I-Powered Customer Journeys: The End of Funnels?

For decades, marketers lived by the funnel: awareness → consideration → decision → purchase. It was clean, simple, and predictable. But in the age of AI, that funnel is breaking apart.

AI doesn’t think linearly. It thinks in patterns. It analyzes thousands of data points — search history, behavior across platforms, micro-interactions — and identifies where a customer really is in their journey. Sometimes, AI predicts a purchase before the customer even consciously decides.

That means the old idea of forcing people step-by-step through a funnel doesn’t hold up. Instead, marketers are building dynamic, personalized paths that adapt in real time.

The big question: if the funnel is fading, what replaces it? The answer is AI-driven journey maps that evolve with each interaction.

At AIMarcon, we’ll dive into what this shift means for campaign planning and how you can design for an era where no two journeys look the same.