AI MarCon 2025 — Agenda
Two focused days. One mission: turn AI marketing insights into action.
Day 1
The Garden Place — This Is The Place Heritage Park
📍 The Garden Place – This Is The Place Heritage Park
2601 Sunnyside Ave S, Salt Lake City, UT 84108
9:00 AM
Networking & Breakfast
9:30 AM
From SEO to AIO: Building Human-Centered AI Strategies That Win in Generative Search
Tyler Brown — BigLeap
10:20 AM
Clearing the Path: How Regulatory Relief Can Accelerate AI Marketing Innovation
Dane Ishihara — Utah Governor’s Office of Economic Opportunity
10:30 AM
The AI Learning Curve: Breaking Barriers to Adoption
11:00 AM
How Machine Learning and Generative AI are Transforming Ecommerce
John LeBaron — Pattern
12:10 PM
Lunch Break
1:00 PM
Bridges for the AI World: Seizing the Generative Moment
Dominique Hanssens — UCLA Marketing Research
1:50 PM
Weaving the Data Fabric: Building a Smarter View of Human Behavior
Dan Baird — Wrench.ai
2:35 PM
The Silent Revolution That's Flipping Marketing, Software, and SEO Upside Down — Ready to Ride the Wave?
3:10 PM
Afternoon Break
3:25 PM
The Human Handoff: When Consumers Let Agents Decide
Matt Fischer — AI Revolution Labs
4:00 PM
Orchestration & Engineering: How AI Is Rewriting the Marketing Playbook
4:30 PM
Inside the Experiment: MOSAIC, Perplexity, and the New AI Ad Economy
4:50 PM
Closing Remarks
Day 2
Ottinger Hall — Hands-On Workshops
📍 Ottinger Hall
(Just up on the left from The Garden Place – This Is The Place Heritage Park)
💻 Bring your laptop — this is a hands-on day designed to turn insights into action.
9:00 – 9:20 AM
Breakfast & Networking
9:20 AM
Main Floor
Understanding Your Consumers in the Next Chapter of AI Marketing
Dan Baird — Wrench.AI
9:20 AM
Upstairs
Programmatic Marketing: Where GTM Meets Creativity
10:30 AM
Break
10:45 AM
Main Floor
Are You Answering the Right Question? Winning Visibility in Generative Engines
Multiple Presenters
10:45 AM
Upstairs
Unlocking AI for Your Business with SEO, Software, and Marketing
12:15 PM
Final Remarks