Voice, Vision, and AI Search: The New Discovery Channels

The way people discover brands is changing faster than most marketers realize. We used to type into search bars. Now? People ask voice assistants (“Where should I stay in Salt Lake?”) or use visual discovery (pointing their camera at a product to shop instantly).

AI is powering this shift. Instead of relying only on keywords, discovery is becoming multimodal — text, voice, vision, and even conversational recommendations.

Here’s the key: if your business isn’t optimized for AI-driven discovery, you risk invisibility. Will your restaurant show up in an AI-generated itinerary? Will your product appear when someone scans a photo of something similar?

The future of marketing isn’t just “ranking high on Google.” It’s becoming the answer AI delivers.

AIMarcon will break down how brands can adapt now before discovery as we know it completely transforms.