Matt Fischer has spent the past three years at the forefront of AI innovation, helping companies strategically integrate AI across sales, marketing, HR, and supply chain. Early on, he recognized the profound disruption AI would bring to marketing and has since become both a student and an innovator in the space. His team is working on the next wave of agentic marketing, where understanding moves beyond human consumer behaviors to the "psychographics" of generative AI agents. His current work centers on building the marketing layer to complement the new agentic payment systems announced by Google and OpenAI, defining how brands and intelligent agents communicate and transact in the evolving digital economy.