Jake is the GM of AI Search (AEO) at Redo, an ecommerce software company that offers everything a brand needs to run marketing and operations in one intelligent platform. He is responsible for helping brands understand and track how they show up in ChatGPT, Perplexity, and other LLMs. He is also involved in the future of agentic commerce, where discovery and checkout are merging into one fluid motion.
His background spans numerous industries and positions, from customer facing roles including being Chief of Staff at Finicity (and later Mastercard) to being the Founder of a Healthtech company called Zipper, to later being Head of Revenue at Canopy Connect. His experiences lie at the intersection of adopting new technologies and making sense of data - both of which are driving the future of marketing.