The Subscription to Attention: Competing in an AI World

Attention has always been currency, but AI has made it harder to earn. With content flooding every channel, the real competition isn’t for likes — it’s for subscriptions to attention.

That means going beyond catchy ads and producing ongoing value that people actively choose to come back to. Instead of chasing clicks, focus on building habits: weekly newsletters, consistent thought leadership, community-driven content.

Think Netflix, not billboards. People should subscribe to your brand the way they subscribe to a show they can’t miss.

AIMarcon will share strategies on how to build an attention strategy that survives the flood of AI-generated noise.