From SEO to GEO: The New Marketing Battlefield

For decades, SEO (Search Engine Optimization) was the rule of the game. Rank high on Google, and you’d earn clicks, traffic, and conversions. Entire industries were built around backlinks, keywords, and page speed.

But the game has changed. People aren’t just typing into Google anymore — they’re asking AI engines. Tools like ChatGPT, Gemini, and Perplexity are reshaping the way people find information, creating an entirely new digital economy.

Here’s the catch: in this new world, people don’t get 10 blue links. They get one AI-generated answer. The question every business should be asking is: how do I make sure my brand is included in that answer?

That’s where GEO — Generative Engine Optimization — comes in. Just as SEO shaped entire industries, GEO will determine which hotels make it into AI-planned itineraries, which restaurants land in dinner recommendations, and which products appear in AI-driven shopping lists.

For marketers, this is a wake-up call. If you’re not preparing for GEO, you risk becoming invisible in the age of AI.

At AIMarcon, you’ll hear directly from innovators working on GEO strategies — and learn how to keep your brand in the conversation when AI is the one doing the talking.