From Content Creation to Content Curation: The New Role of Marketers

With AI able to generate endless blogs, ads, and videos, the marketer’s job is shifting. The value isn’t just in creating content — it’s in curating and refining it.

Think of it this way: AI can give you 50 ideas in seconds, but only a marketer can decide which one captures the brand’s soul. In the AI era, marketers become editors, directors, and shapers of raw machine output.

This is liberating. Instead of spending hours drafting, you can spend time strategizing, storytelling, and building campaigns that resonate.

AIMarcon sessions will dive into how marketers are reshaping workflows to harness AI without drowning in the noise.